Thanks, Hari! We make hard choices appealing by emphasizing what we GAIN by making them, instead of trying to explain that what we are losing really isn't so good, anyway. For instance, if we could rid ourselves of enough of the sheer complexity of our lives, like trying to keep up with technology, we would gain some peacefulness, 'lose' a ton of frustration.
Another thing we must do is find the universal longings behind every manifestation of anger, anxiety, frustration, etc. Here in the USA, the MAGA folks, deep down and perhaps without them even knowing it, want the same basic things that the 'other side' wants, which is our evolutionary need for stability and predictability.
I invite you to subscribe (free) to my own Substack for more on this and related topics. https://jstuckey.substack.com
Love this John, thanks for connecting! Could not agree with you more - so much noise designed to make people angry. Common ground is such an important and difficult thing to find
I'm in the camp that relatable wins over sexy, and even over smart / sincere / prepared. 200-page policy papers and "eat your broccoli" aren't cutting it. Just seeing how Minnesota Gov. Tim Walz has burst onto the stage as Kamala's VP pick fills me with joy -- and hope. He's so uncool, he's cool. Serious "Midwestern Dad" vibes. And he's funny! His social media savvy is epic. He could take on the environment and convince even the CEO of BP to hang up his oil wells for solar panels.
Great post! Looking forward to the branding theory. If my brain wasn’t mush right now thanks to heat and humidity of my current location I’d have more to say—all I know is that this is important stuff 🫠
Thanks, Hari! We make hard choices appealing by emphasizing what we GAIN by making them, instead of trying to explain that what we are losing really isn't so good, anyway. For instance, if we could rid ourselves of enough of the sheer complexity of our lives, like trying to keep up with technology, we would gain some peacefulness, 'lose' a ton of frustration.
Another thing we must do is find the universal longings behind every manifestation of anger, anxiety, frustration, etc. Here in the USA, the MAGA folks, deep down and perhaps without them even knowing it, want the same basic things that the 'other side' wants, which is our evolutionary need for stability and predictability.
I invite you to subscribe (free) to my own Substack for more on this and related topics. https://jstuckey.substack.com
Love this John, thanks for connecting! Could not agree with you more - so much noise designed to make people angry. Common ground is such an important and difficult thing to find
Love this idea, all for it. It's been tried by Conservation International, but went a bit awry (which I wrote about here: https://juliegabrielli.substack.com/p/finding-our-niche).
I'm in the camp that relatable wins over sexy, and even over smart / sincere / prepared. 200-page policy papers and "eat your broccoli" aren't cutting it. Just seeing how Minnesota Gov. Tim Walz has burst onto the stage as Kamala's VP pick fills me with joy -- and hope. He's so uncool, he's cool. Serious "Midwestern Dad" vibes. And he's funny! His social media savvy is epic. He could take on the environment and convince even the CEO of BP to hang up his oil wells for solar panels.
Great post! Looking forward to the branding theory. If my brain wasn’t mush right now thanks to heat and humidity of my current location I’d have more to say—all I know is that this is important stuff 🫠